Digital Marketing with AR

Digital marketing OEM Machines

Appville Softwares, one of the growing digital marketing expert gives companies around the world, on how to go about Digital Strategy and Digital transformation. IOT is part of the greater picture with AR/ VR integration.

AR for marketing Industrial Products like Packing machines

Visualing and showcasing a big complicated machine such as packaging machine is a daunting task. The size and the complexity is big challenge to visualize. Especially, setting up of a real machine and show casing it for the customer involves a great effort. Moreover, the internal working of the machine cannot be viewed by the end user or the client. Though the photos/videos convey these features partly but not as a whole. Moreover, customers can view the video but cannot experience the product.

Augmented Reality (AR) tech offers a whole new way to visualize and experience the product. AR can make evene an intrinsically complex to understand Industrial engineering products for non-technical person or even an end customer to understand and apprehend. The design and USP (Unique Selling Point) features can be communicated to the end customer in a very easy to understand manner.

With the advent of WebAR, the AR product visualization is taken to a next level in which the user need not install any separate app to visualize the content. Instead user can utilize the web browser like chrome (latest version) to visualize the AR content. This greatly reduces the friction of user to experience the AR by removing the necessity to install apps.

At a Glance

Start Date April 2015
Clients Macdue
Innovation Marketing in AR
Location Italy
Services Rendered Digitalization
Augmented Reality

Marketing with AR/VR/MR

Marketing of OEM machinery with AR

Appville Softwares, one of the growing digital marketing expert along with IOT expertise, gives companies around the world, on how to go about Digital Strategy and Digital transformation. In this video, Appville Softwares showcases, how your digital marketing campaign shall be used for converting your retail products digitally and shown using immersive technologies.

Product marketing in the present digital world is an art. Showcasing your LIVE virtual product onto the customer premises, without take the real product, is the need of the hour for an marketing enthusiast. The digital marketing initative from the organization shall deliver tools as simple as smart phone with the AR experience app installed in it. The virtuatilization of the AR app will enable the product to be virtually seen in the factory floor at the customer premises in a 1:1 scale. This helps the customer to visualize the digital equipment in his factory, without actually buying the equipment. This will enable the heavy equipment to be seen in a light weight smart phone application or in a mixed reality application.

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