Digital Marketing with AR
Digital Marketing with AR/VR/MR
Appville Softwares, one of the growing digital marketing expert gives companies around the world, on how to go about Digital Strategy and Digital transformation. IOT is part of the greater picture with AR/ VR integration.
Industrial engineering products are intrinsically complex to understand for non-technical person or even an end customer. The design and USP (Unique Selling Point) features should be communicated to the end customer in a very easy to understand manner. The photos/videos convey these features partly but not as a whole. Moreover, customers can view the video but cannot experience the product.
Augmented Reality or AR opens up new ways for customers to experience the product. The USPs of the product can be viewed in a more easily understandable manner in AR. Appville has demonstarted this effectiveness by visualizing the butterfly valves for one of the top companies in this arena
With the advent of WebAR, the AR product visualization is taken to a next level in which the user need not install any separate app to visualize the content. Instead usear can utilize the web browser like chrome (latest version) to visualize the AR content. This greatly reduces the friction of user to experience the AR by removing the necessity to install apps.
At a Glance
|Start Date||April 2016|
|Innovation||Marketing in AR|
Marketing with AR/VR/MR
Marketing of Furniture with AR
Appville Softwares, one of the growing digital marketing expert along with IOT expertise, gives companies around the world, on how to go about Digital Strategy and Digital transformation. In this video, Appville Softwares showcases, how your digital marketing campaign shall be used for converting your retail products digitally and shown using immersive technologies.
The video shows the different parts of the retail customer, in this the sofa, chairs in a virtual environment. This new type of content marketing using digital expertise is the new digital marketing strategy for the organization in this Industry 4.0 environment.
The marketing expert will be able to show the different digital facets of the product using a simple smart phone/ OR mixed reality headsets. On the other case, the end customer can also use these immersive technology and directly feel or see the virtual products without the marketing team near him. This will change how the marketing will be effective during the future and how the marketing strategy needs to be changed at the current digital world.